Business Cards – - A low cost, but effective marketing tool
I apologize that it’s been so long since my last post. Special thanks to Dave Schwensen, of the Cleveland Improv Comedy Club, for the opportunity to be a part of the showcase on January 25th. I really enjoyed performing and watching the other comedians.
This will be the first of several posts on the subject of marketing your entertainment services. As Dave says in his book, “How To be A Working Comic” It’s not called “Show Art” – - It’s called “Show Business”. You’re in the entertainment business – - and marketing is an important part of any business.
Today, I will address the importance of business cards. If you don’t have them, you’re missing out on many opportunities – When you tell people what you do (and you should be telling everyone), they will ask for if you have a card – - Not having a business card will cost you an opportunity and cause you to look unprofessional.
You can get 1,000 cards for a fraction of what you will make at one gig – - Never, ever go anywhere without them! – - And, don’t horde them – - They don’t belong to you. They belong to your business – - Give them to friends, relatives, co-workers (if you have a day job), strangers (in line at grocery store, restaurants, post office) – - At restaurants, leave them on the table with your tip or give them to the cashier when you pay for your meal (Or, do both). – - Every person you meet is a potential client – - Give each person two cards – - One to keep and one to give away – - The more cards you give away, the busier you will be – -
Set a goal to run (but order more before you do) out of business cards in two months or less – - What’s that I hear you say? – - Buying new business cards every couple of months can get expensive – - Think about this – - The more people out there with your business card, the more business you will get – - You can also purchase your business cards in bulk – - I just ordered 5,000 with my picture on both sides (so people don’t confuse my card with that of their accountant or their insurance agent) online from a company called “Gotprint” for $130.00 including shipping – - Sounds expensive, I hear you gasp – - Actually, it works out to just over 2-1/2 cents per card. Which would you prefer: A nice, full box of business cards or a calendar full of gigs? By the time you give out 5,000 business cards, your phone should be ringing on a regular basis. Good luck. And, good gigs.
Read MoreA Fourth Alternative to Comedy Club “Pay to Play” and “Bringer” Shows
Greetings, my fellow stand-up comedians, improvisation performers, comedy magicians and other persons of infinite jest. Wow! Where in the world have I been? My last post was eight days ago. The past week has been (Never say, “has been” to someone my age) an insanely busy one. More about that later. I do remember that our recent theme has been looking for alternatives to comedy club owners and managers who employ “pay to play” (i. e. five bucks to get on stage) and “bringer shows” (bring at least five friends for three to five minutes of stage time). The options I have offered so far include: (1) Performing at retirement centers and senior centers where you can get thirty to sixty minutes of stage time per gig (and, possibly, getting paid rather than paying to perform), Renting your own venues and putting on your own shows, and using atmosphere performing (also known as “table hopping” or “strolling entertainment”) as a means of getting paid to showcase your ability and availability to perform on stage.
Today, Let’s focus on the comedy clubs who do not charge a fee for stage time or expect you to pimp out five or six of your friends (So the club owner or manager doesn’t have to pay for advertising) in order to get a few minutes of stage time. In a recent email from Dave Schwensen, Author of several very helpful books including “How To Be A Working Comic” (I have a signed copy – More on that later), I learned of a very benevolent individual, named Slava Yaryshkin (I think he might be Irish – lol), who is trying to help us all get more stage time. Slava is endeavoring to list all open mics, both music and comedy, in the United States, on his web site at www.badslava.com. This free tool is a definite “must use” for any comedian, singer, or band seeking an audience to perform for. I have already found eleven “open mic” opportunities (and spoken to six people to confirm days and times), in Columbus, Ohio, that was not aware of. Thank you, Slava, for your willingness to share the results of your hard work. And, thank you, Dave for passing on this wonderful resource. Please note, this effort of Slava’s is a work in progress. You should check the site, www.badslava.com, at least weekly for updates in your area. By my count, we now have least four alternatives (and numerous options within each alternative)
to the “pay to play” and “bringer show” comedy clubs. So, if you’re not out there performing your comedy routines on a regular basis, whose fault is it?
Now, for the reason (One of them, anyway) I have been too busy to write a blog post since last Wednesday. I spent last Saturday attending a Stand-up Comedy Workshop (always keep learning) at the Improv Comedy Club in Cleveland, Ohio (A 140 mile drive from Columbus, but, well worth the trip). The instructor, Dave Schwensen, an author, comedian, speaker, and a long-time comedy club manager (Dave is the only person who has managed the Los Angeles Improv, the New York Improv, and now, the Cleveland Improv) is able to approach the business both the comic’s and the comedy booker’s points of view. For someone who has worked with many of the comedy greats of our generation (Jerry Seinfeld, Jay Leno, Ray Ramano, etc), Dave is very down to earth and approachable (He even signed my copy of “How To Be A Working Comic”).
Dave limits size of the twelve hour (Noon to 4:00 p.m. for three Saturdays) workshop to ten people, in order to provide the perfect mix of individual and collective instruction. My classmates include a magistrate, a truck driver, a college student, a former college activities director, a snow removal specialist, and a former stripper turned born-again Christian (The Lord really does work in mysterious ways).
Last Saturday, we were each paired with another group member for some onstage improvisation a la “Whose Line is it Anyway?” It was a lot of fun and a fantastic way for the beginners (not the grizzly, old dudes, such as yours truly) to ease into their first time on stage. Then we each had about ten minutes on stage to try out some of our original comedy material in front of Dave and the group. I don’t know why, but, I’m always more nervous with a small group than with a large crowd. But, once I got past the first couples of jokes, it was like shaking hands with an old friend. There is nothing, in the world, like making people laugh. I thoroughly enjoyed it.
The next two Saturdays will consist of more time, on stage, trying out material before a captive audience of Dave and the other comedians. Then, the Wednesday after the last Saturday (January 25th at 7:30 p.pm.), we’ll be performing our routines in front of a live audience (I wanted a “dead audience” but we weren’t able to dig one up) at the Cleveland Improv. If you’re in the area, I hope you’ll come out and see us. While I have given numerous performances at private, corporate, and civic events, I’m a bit new to the comedy club scene. I’m really looking forward it. But, for now, our homework is to write new stand-up comedy material and, then, to write, write, and write some more. Hence, the reason it has been eight days since my last post.
Read MoreUnique opportunities for stand-up comedians, comedy magicians, comedy sketch writers/ performers, and other persons of infinite jest.
I would like to wish a Happy New Year to my fellow entertainers, all you stand-up comedians, comedy magicians, ventriloquists, puppeteers, jugglers, dancers, singers, hypnotists, clowns, balloon artists, comedy sketch writers/ performers, improvisation artists, and other women and men of infinite jest.
My last post was in response to yet another complaint about comedy club owners and managers who who employ “pay to play” (a fee to get onstage) and “bringer show” (bring five to ten friends to get stage time) open mic policies. Today, I will talk about another alternative to the policies as well as how to get gigs during a time when prospective clients aren’t hiring entertainers due to the “sluggish” economy.
The alternative I wish to offer is using barter (accepting goods or services in lieu of cash for your performance) in order to get more opportunities to perform. During my entertainment career, I have negotiated barter arrangements with numerous clients. I have performed for many retail clients (Grocery, Department, Jewelry, Athletic), restaurants (fast food and sit down dining), gyms, and other clients in the Central Ohio area, for cash, barter or a combination of the two.
You can also negotiate barter arrangements with bars (drinks and food), casinos (food, drinks, rooms, gambling chips), hotels, and resorts (food, drinks, sleeping rooms, meeting/event rooms). You may even be able to strike a deal with a comedy club to perform for food and drinks.
Is performing for barter really worth it, I hear you asking yourself? Consider this. You can negotiate for goods and services you would, otherwise, have to purchase for cash. And the amount you get can be more than you would get in cash.
One public pool/gym gave me a year long, family membership for one performance.
There’s an old show business saying, “Work begets work”. Not only does entertaining for barter keep your performing skills sharp, it also exposes your skills to the entertainment buying public. In other words, barter gigs lead to cash gigs. All of these barter gigs are places to schmooze with customers and hand out your business cards and other Point of Sale devices. A word of caution, though. Also explain, to your barter clients, that the arrangement is to be kept in the strictest of confidence. Otherwise, the customers will want to pay you in barter as well.
Just to restate my case for accepting good and services from some clients in exchange for your entertainment skills. Performing barter will increase your seasoning (performing experience) and your opportunities to work for cash. And, after all, if your prospective has already refused to hire you for money, you have nothing to lose by offering to perform for barter. And you may be delightedly surprised by their response. They may even hire you on a regular basis (weekly, monthly, etc.). One more idea springs to mind. Pass on this advice to all of your friends in the entertainment business and you can all get together and trade coupons in your very own barter coupon swap meet.
My next post will be about New Year’s Resolutions. Again, Happy New Year! And may using barter as a negotiating tool in the year 2012 keep you and your artistic skills as busy as you have always wanted to be.
Read MoreRecording and Distributing Comedy and Other Entertainment A la DYI
The following two paragraphs are from a contribution by Roger Blazic to a Linkedin Group called, “Comedy Depreciation” Hosted by the very talented comedic writer and performer Frannie Sheridan. Thank you, Roger and Frannie.
“Comedian Louis Szekely, better known as Louis C.K., is profiting handsomely from a $5 video of his latest standup routine, which he produced and distributed himself.
Instead of partnering with a studio, C.K. hired a team with six cameras to tape two of his performances at the Beacon Theater in Manhattan. He distributed the video through a website specially built for that purpose. Within 12 hours of going on sale Saturday, 50,000 people purchased the video, covering all of costs incurred for its production (around $170,000) and creation of the website ($32,000). By day four, he had sold 110,000 copies, making an additional $200,000 off the venture.”
Well readers, both of you? Does this spark any ideas among my fellow entertainers and speakers? It certainly does with me. You can do this, too. Perhaps, not on the same scale, but it needn’t be on the same scale. If you can make a little money and get your name out there, why not give it a shot?
Whether you’re a comedy artist like Louis C.K., a singer (with a band, or a soloist), a dancer, a motivational speaker, or whatever type of performer you are. Don’t just sit there waiting for something to happen or for some agent to discover you!! They don’t have time for that, anymore. Before you’re next gig (What’s that I hear some of you say? You don’t have any upcoming gigs? Stage your own. Rent a small, local theater. If your local theaters are budget breakers, rent a hall at your friendly, neighborhood American Legion, AmVets, Elks, Moose, etc. and sell tickets) , contact a nearby (near where you live or near where your performing venue) college and hire a student (their rates are reasonable because they always need money for tuition, books, tattoos, body piercing, and gourmet/designer coffee) to record your show and prepare it for online distribution and back of room sales.
As for marketing, get some fliers printed up and put them on car windshields at large stores and malls. Don’t bother hanging them in store windows because, since cell phones became the “Swiss Army Knives” of communication and entertainment, nobody looks up while their walking down the street anymore. Mention your upcoming performance on your web site (repeatedly). Tell your friends, Tell your relatives, Tell your co-workers (if you’re transitioning from a day job). Tell other entertainers in your area. Tell strangers on the street. Take out an ad in your local penny saver newspaper.
I will be doing this, on the smaller scale, in 2012. I will be renting entertainment venues around central Ohio (Columbus and surrounding cities) and recording my performances for online distribution and for back of room sales at future events. It will be a brand new, original, comedy variety show featuring: stand-up comedy, comedy magic, prop comedy, physical comedy, humorous song parodies (with guitar), impressions comedy storytelling, and comedic voices.
Read MoreWhat will next year bring?
With eighteen days left in the year, many people’s thoughts turn to the next one. New year’s resolutions, new calenders, new day book schedules, and new corporate, family and personal mission statements abound. In the midst of a difficult economy and an increasingly mobile society, so many of us are questioning where we are and where we are going (physically, financially, spiritually) The short-term questions is, “What will next year bring?” We ask ourselves, and, perhaps, the God of our understanding, a myriad of questions regarding the year 2012 such as: Will I get married? Will I stay married? Will I have a child? Will I still have my job? Will I be down-sized? Will I get a promotion? Will I get a raise? Will I get a better job? Is this the time to make a move? Should I start my own business or hold on to the “security” (or the illusion thereof) of my day job?
So many questions to ponder. Obviously, I cannot speak for others, only for myself. However, I would invite any reader to pass along her or his personal and professional plans for next year and I will be happy to mention them in future posts. As for me, I will be taking a four month sabbatical from stage performing in order to immerse myself in the creative process. I will be writing new material for use in numerous comedic genre. From stand-up comedy to prop comedy (new material in more ways than one) to comedy magic (more amusing than amazing) to comedic voices and humorous song parodies (my guitar lessons commence is just forty-four hours), it will all be new, original material.
My plan is to re-emerge, onstage, in late April or early May of 2012 with a new and completely comedy variety show composed of original stand-up comedy material, brand new comedic voices and impressions, newly written comedic song parody lyrics (fueled by inspiration from my guitar lessons). Tomorrow, I will elaborate on my plans for 2012 regarding the locations and venues in which I will be entertaining.
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