Expect the Unexpected
If I have learned anything in my twenty-six years as a comedy entertainer it is “always be ready for change.” As in most businesses, change is the only constant. Clients, venues, travel schedules, road conditions, and audiences (age, size, attitude) are as unpredictable as the weather. The venues and crowds of my last two performances were a reminder of this truism. While both venues were advertised as Retirement Communities, the first turned out to be a nursing home and the second was a trailer park which had residents of all ages, except retirement age.
Upon arriving at the first location, I was directed to the dining room to prepare for my show. While I was setting up my sound system, the staff began bringing in the residents in for the show. As is my custom, I greeted the residents as they arrived. After not receiving a response from the first several people I spoke to, I was told this was a facility for elderly, deaf people. After twenty-six years and over 4,000 performances, this was definitely a first. I’m still not sure why, but I had brought along a few visual effect routines that I employ when I’m booked as a comedy magician. This bought some time until an interpreter was provided to translate the actual “stand-up comedy.” While a few things may have been “lost in translation”, overall audience reaction was very good.
At the second show, the audience turned out to be more children than adults. This doesn’t usually happen to stand-up comedians. Since I always work clean (I don’t filter when writing material, but, so far, I have only performed the clean stuff in public), that part was okay. I had brought along my guitar, so I strummed and sang a few comedy songs I had written. They were very well received. Then I performed the stand-up material I thought the kids would relate to along with some comedy magic routines I knew they would love (especially the “volunteer participation” bits). I also balanced an apple (a balloon apple, that is) on my nose. No one, including the client, seemed to mind seeing a comedy variety act in lieu of straight stand-up. A good time was had by all.
What is the lesson here? The same as the Boy Scout Motto I learned many years ago, “Be prepared.” No matter what you do in life, change is always out watching and waiting to pounce. Always remember that and “when you least expect it – - expect it.”
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A Picture Post Card Says A Thousand Words About Your Business
In my last post, I quoted a line from Dave Schwensen’s book “How To Be A Working Comic.” That line (and I hope you will always remember it) is, “It’s called Show Business, not Show Art”. What does this have to do with marketing? Whether you’re a stand-up comedian, a sketch comic, a ventriloquist, a comedy magician, or other performing artist, precious few people will ever pay you to perform unless you treat your art like a serious business. And that starts with promoting yourself.
During my last post, I also spoke of the importance of having and using business cards. Today, I will talk about another card that is of equal or even greater importance, the picture post card. While you can get them for as little as a nickel (less than three cents if you order 5,000 or more) each, these versatile,4 by 6 cards can help you acquire and maintain clients and earn thousands of dollars. They’re a great way to introduce your entertainment business to prospective clients. Then, a few days later, you can follow-up with a phone call to a prospect who already has your picture and a description of your entertainment services on his or her desk to refer to while speaking with you. Another way is to call first, then, send a post card to thank your prospect for taking time to speak with you.
Picture post cards are also an excellent way to announce your upcoming appearances/performances at various events and venues. You can even use them to invite agents and event planners to come and see you perform. Another use for post cards is to confirm dates and times of performances with clients. A quick note will put your client’s mind to rest and you will look like a true professional. Last, and certainly not least, utilize post cards as “thank you” notes after each performance or engagement.
Now, let’s address the appearance of your post card. The look should be professional, yet, reflect your personal style. I recommend a full photo on the front with text (advertising content and contact information) in contrasting color over the photo. The back should have a small photo in the upper left-hand corner with ad content and contact info strategically placed to leave room for the address and a brief message.
Simply put, picture post cards are a cheap, but effective way to communicate with prospects and clients and promote your business. Good luck in putting a new twist on the term “Going Postal” and growing your business.
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A Fourth Alternative to Comedy Club “Pay to Play” and “Bringer” Shows
Greetings, my fellow stand-up comedians, improvisation performers, comedy magicians and other persons of infinite jest. Wow! Where in the world have I been? My last post was eight days ago. The past week has been (Never say, “has been” to someone my age) an insanely busy one. More about that later. I do remember that our recent theme has been looking for alternatives to comedy club owners and managers who employ “pay to play” (i. e. five bucks to get on stage) and “bringer shows” (bring at least five friends for three to five minutes of stage time). The options I have offered so far include: (1) Performing at retirement centers and senior centers where you can get thirty to sixty minutes of stage time per gig (and, possibly, getting paid rather than paying to perform), Renting your own venues and putting on your own shows, and using atmosphere performing (also known as “table hopping” or “strolling entertainment”) as a means of getting paid to showcase your ability and availability to perform on stage.
Today, Let’s focus on the comedy clubs who do not charge a fee for stage time or expect you to pimp out five or six of your friends (So the club owner or manager doesn’t have to pay for advertising) in order to get a few minutes of stage time. In a recent email from Dave Schwensen, Author of several very helpful books including “How To Be A Working Comic” (I have a signed copy – More on that later), I learned of a very benevolent individual, named Slava Yaryshkin (I think he might be Irish – lol), who is trying to help us all get more stage time. Slava is endeavoring to list all open mics, both music and comedy, in the United States, on his web site at www.badslava.com. This free tool is a definite “must use” for any comedian, singer, or band seeking an audience to perform for. I have already found eleven “open mic” opportunities (and spoken to six people to confirm days and times), in Columbus, Ohio, that was not aware of. Thank you, Slava, for your willingness to share the results of your hard work. And, thank you, Dave for passing on this wonderful resource. Please note, this effort of Slava’s is a work in progress. You should check the site, www.badslava.com, at least weekly for updates in your area. By my count, we now have least four alternatives (and numerous options within each alternative)
to the “pay to play” and “bringer show” comedy clubs. So, if you’re not out there performing your comedy routines on a regular basis, whose fault is it?
Now, for the reason (One of them, anyway) I have been too busy to write a blog post since last Wednesday. I spent last Saturday attending a Stand-up Comedy Workshop (always keep learning) at the Improv Comedy Club in Cleveland, Ohio (A 140 mile drive from Columbus, but, well worth the trip). The instructor, Dave Schwensen, an author, comedian, speaker, and a long-time comedy club manager (Dave is the only person who has managed the Los Angeles Improv, the New York Improv, and now, the Cleveland Improv) is able to approach the business both the comic’s and the comedy booker’s points of view. For someone who has worked with many of the comedy greats of our generation (Jerry Seinfeld, Jay Leno, Ray Ramano, etc), Dave is very down to earth and approachable (He even signed my copy of “How To Be A Working Comic”).
Dave limits size of the twelve hour (Noon to 4:00 p.m. for three Saturdays) workshop to ten people, in order to provide the perfect mix of individual and collective instruction. My classmates include a magistrate, a truck driver, a college student, a former college activities director, a snow removal specialist, and a former stripper turned born-again Christian (The Lord really does work in mysterious ways).
Last Saturday, we were each paired with another group member for some onstage improvisation a la “Whose Line is it Anyway?” It was a lot of fun and a fantastic way for the beginners (not the grizzly, old dudes, such as yours truly) to ease into their first time on stage. Then we each had about ten minutes on stage to try out some of our original comedy material in front of Dave and the group. I don’t know why, but, I’m always more nervous with a small group than with a large crowd. But, once I got past the first couples of jokes, it was like shaking hands with an old friend. There is nothing, in the world, like making people laugh. I thoroughly enjoyed it.
The next two Saturdays will consist of more time, on stage, trying out material before a captive audience of Dave and the other comedians. Then, the Wednesday after the last Saturday (January 25th at 7:30 p.pm.), we’ll be performing our routines in front of a live audience (I wanted a “dead audience” but we weren’t able to dig one up) at the Cleveland Improv. If you’re in the area, I hope you’ll come out and see us. While I have given numerous performances at private, corporate, and civic events, I’m a bit new to the comedy club scene. I’m really looking forward it. But, for now, our homework is to write new stand-up comedy material and, then, to write, write, and write some more. Hence, the reason it has been eight days since my last post.
Read MoreComedians and other performers,Boycott Comedy Clubs that employ pay to play and bringer shows.
Once again (this time as a discussion topic on the Humorous Speakers’ Bureau via “Linkedin”, we hear and read the sad refrain about comedy club owners and managers who require budding comics to pay for stage time and bring five to ten friends to the club in order to get a few minutes on stage. Even my local (Columbus, Ohio) “Funny Bone” Comedy Club expects each open mic humorists to pay a $5.00 cover and bring a minimum of five friends who also have to pay a $5.00 cover as well as order drinks ($3.00 for half a can of soda) and food (if you want to call that food). That’s about $100 for 5 minutes of stage time ($20.00 per minute or $1,200.00 per hour)? Do they really think we believe their rent is actually $43,830.00 ($1,200.00 per hour multiplied by 24 hours in a day multiplied by 365.25 days in a year divided by 12) per month? And, even if their rent were really that unbelievable amount, do they seriously expect beginning comedians and their friends to foot the entire bill?
What do I do about the pay to play/bringer policy at my local Funny Bone Comedy Club? I don’t perform at the Columbus Funny Bone Comedy Club. I honestly don’t believe any of my body parts will fall off if I never perform stand-up comedy at the local Funny Bone Comedy Club (So far, so good). I’m sure there are many successful comedians who once never paid to perform their comedy act at a Funny Bone comedy Club or any other pay to pay comedy club or bringer show comedy club. I, personally, would much rather work out my new comedy material at a retirement center where I can get 30-45 minutes and I don’t have to pimp out my friends, and sometimes I can even get paid.
I have one question for all of you who are complaining (and rightfully so) about the unfair policies of these comedy clubs. What are you going to do about it? ”What can we do about it?” I hear you asking. Well, if you’re too young to remember the fifties and sixties (and most of you are), ask your parents or grandparents about the anti-war protests, boycotts, “sit-ins” and the civil rights marches. I’m guessing some of your parents and grandparents even took part in these historic, world changing events. What about the bus boycott (Ever heard of Rosa Parks?) in Montgomery, Alabama in 1957? The owners of the bus company were forced to end their racist “blacks in the back of the bus” policy or face bankruptcy. This was a peaceful demonstration that brought about real, permanent change.
Every year we observe Martin Luther King, Jr.’s Birthday by not going to work. Why don’t we honor his spirit by actually doing something? By standing up to injustice and saying, “Hell no! We won’t take it any more!” Why don’t we all band together? Let’s start by boycotting all of those comedy clubs that have “pay to play” and “bringer show” policies. And let’s tell all of our friends, relatives, and fellow entertainers to boycott them, as well. In the words of Nelson Mandela, “Agitate, old lions!”
Then, save up all of your pay to play money for a month or so, pool your resources and rent a hall at a local fraternal lodge (Elks, Moose, Eagles, American Legion, etc.), or a small, modestly priced, local theater. I know some of you have theater experience from your high school or college days. It’s time you put it to work again. If you’re not too proud to set up chairs and clean up afterward, you could even earn some money instead of paying money to comedy club owners or managers. Charge a small admission fee such as $5.00 and split the profits. Each comedian will get more than five minutes on stage and, quite possibly, make a few dollars on the deal. If the comedy club owners and managers don’t see the error of their way, keep renting out your own entertainment venues and staging your own shows. You’ll probably come to realize you didn’t need those comedy clubs, after all. And those comedy club owners and managers will realize they need you more than you need them. I’m certain Martin Luther King, Jr. and Rosa Parks will be looking down and smiling.
I already boycott comedy clubs who use these policies. Beginning in the new year, I will be renting entertainment venues and staging my own shows. If anyone in Central Ohio (or anywhere else) wants to join me, you can contact me via my web site.
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Recording and Distributing Comedy and Other Entertainment A la DYI
The following two paragraphs are from a contribution by Roger Blazic to a Linkedin Group called, “Comedy Depreciation” Hosted by the very talented comedic writer and performer Frannie Sheridan. Thank you, Roger and Frannie.
“Comedian Louis Szekely, better known as Louis C.K., is profiting handsomely from a $5 video of his latest standup routine, which he produced and distributed himself.
Instead of partnering with a studio, C.K. hired a team with six cameras to tape two of his performances at the Beacon Theater in Manhattan. He distributed the video through a website specially built for that purpose. Within 12 hours of going on sale Saturday, 50,000 people purchased the video, covering all of costs incurred for its production (around $170,000) and creation of the website ($32,000). By day four, he had sold 110,000 copies, making an additional $200,000 off the venture.”
Well readers, both of you? Does this spark any ideas among my fellow entertainers and speakers? It certainly does with me. You can do this, too. Perhaps, not on the same scale, but it needn’t be on the same scale. If you can make a little money and get your name out there, why not give it a shot?
Whether you’re a comedy artist like Louis C.K., a singer (with a band, or a soloist), a dancer, a motivational speaker, or whatever type of performer you are. Don’t just sit there waiting for something to happen or for some agent to discover you!! They don’t have time for that, anymore. Before you’re next gig (What’s that I hear some of you say? You don’t have any upcoming gigs? Stage your own. Rent a small, local theater. If your local theaters are budget breakers, rent a hall at your friendly, neighborhood American Legion, AmVets, Elks, Moose, etc. and sell tickets) , contact a nearby (near where you live or near where your performing venue) college and hire a student (their rates are reasonable because they always need money for tuition, books, tattoos, body piercing, and gourmet/designer coffee) to record your show and prepare it for online distribution and back of room sales.
As for marketing, get some fliers printed up and put them on car windshields at large stores and malls. Don’t bother hanging them in store windows because, since cell phones became the “Swiss Army Knives” of communication and entertainment, nobody looks up while their walking down the street anymore. Mention your upcoming performance on your web site (repeatedly). Tell your friends, Tell your relatives, Tell your co-workers (if you’re transitioning from a day job). Tell other entertainers in your area. Tell strangers on the street. Take out an ad in your local penny saver newspaper.
I will be doing this, on the smaller scale, in 2012. I will be renting entertainment venues around central Ohio (Columbus and surrounding cities) and recording my performances for online distribution and for back of room sales at future events. It will be a brand new, original, comedy variety show featuring: stand-up comedy, comedy magic, prop comedy, physical comedy, humorous song parodies (with guitar), impressions comedy storytelling, and comedic voices.
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