Business Cards – - A low cost, but effective marketing tool
I apologize that it’s been so long since my last post. Special thanks to Dave Schwensen, of the Cleveland Improv Comedy Club, for the opportunity to be a part of the showcase on January 25th. I really enjoyed performing and watching the other comedians.
This will be the first of several posts on the subject of marketing your entertainment services. As Dave says in his book, “How To be A Working Comic” It’s not called “Show Art” – - It’s called “Show Business”. You’re in the entertainment business – - and marketing is an important part of any business.
Today, I will address the importance of business cards. If you don’t have them, you’re missing out on many opportunities – When you tell people what you do (and you should be telling everyone), they will ask for if you have a card – - Not having a business card will cost you an opportunity and cause you to look unprofessional.
You can get 1,000 cards for a fraction of what you will make at one gig – - Never, ever go anywhere without them! – - And, don’t horde them – - They don’t belong to you. They belong to your business – - Give them to friends, relatives, co-workers (if you have a day job), strangers (in line at grocery store, restaurants, post office) – - At restaurants, leave them on the table with your tip or give them to the cashier when you pay for your meal (Or, do both). – - Every person you meet is a potential client – - Give each person two cards – - One to keep and one to give away – - The more cards you give away, the busier you will be – -
Set a goal to run (but order more before you do) out of business cards in two months or less – - What’s that I hear you say? – - Buying new business cards every couple of months can get expensive – - Think about this – - The more people out there with your business card, the more business you will get – - You can also purchase your business cards in bulk – - I just ordered 5,000 with my picture on both sides (so people don’t confuse my card with that of their accountant or their insurance agent) online from a company called “Gotprint” for $130.00 including shipping – - Sounds expensive, I hear you gasp – - Actually, it works out to just over 2-1/2 cents per card. Which would you prefer: A nice, full box of business cards or a calendar full of gigs? By the time you give out 5,000 business cards, your phone should be ringing on a regular basis. Good luck. And, good gigs.
Read MoreA Fourth Alternative to Comedy Club “Pay to Play” and “Bringer” Shows
Greetings, my fellow stand-up comedians, improvisation performers, comedy magicians and other persons of infinite jest. Wow! Where in the world have I been? My last post was eight days ago. The past week has been (Never say, “has been” to someone my age) an insanely busy one. More about that later. I do remember that our recent theme has been looking for alternatives to comedy club owners and managers who employ “pay to play” (i. e. five bucks to get on stage) and “bringer shows” (bring at least five friends for three to five minutes of stage time). The options I have offered so far include: (1) Performing at retirement centers and senior centers where you can get thirty to sixty minutes of stage time per gig (and, possibly, getting paid rather than paying to perform), Renting your own venues and putting on your own shows, and using atmosphere performing (also known as “table hopping” or “strolling entertainment”) as a means of getting paid to showcase your ability and availability to perform on stage.
Today, Let’s focus on the comedy clubs who do not charge a fee for stage time or expect you to pimp out five or six of your friends (So the club owner or manager doesn’t have to pay for advertising) in order to get a few minutes of stage time. In a recent email from Dave Schwensen, Author of several very helpful books including “How To Be A Working Comic” (I have a signed copy – More on that later), I learned of a very benevolent individual, named Slava Yaryshkin (I think he might be Irish – lol), who is trying to help us all get more stage time. Slava is endeavoring to list all open mics, both music and comedy, in the United States, on his web site at www.badslava.com. This free tool is a definite “must use” for any comedian, singer, or band seeking an audience to perform for. I have already found eleven “open mic” opportunities (and spoken to six people to confirm days and times), in Columbus, Ohio, that was not aware of. Thank you, Slava, for your willingness to share the results of your hard work. And, thank you, Dave for passing on this wonderful resource. Please note, this effort of Slava’s is a work in progress. You should check the site, www.badslava.com, at least weekly for updates in your area. By my count, we now have least four alternatives (and numerous options within each alternative)
to the “pay to play” and “bringer show” comedy clubs. So, if you’re not out there performing your comedy routines on a regular basis, whose fault is it?
Now, for the reason (One of them, anyway) I have been too busy to write a blog post since last Wednesday. I spent last Saturday attending a Stand-up Comedy Workshop (always keep learning) at the Improv Comedy Club in Cleveland, Ohio (A 140 mile drive from Columbus, but, well worth the trip). The instructor, Dave Schwensen, an author, comedian, speaker, and a long-time comedy club manager (Dave is the only person who has managed the Los Angeles Improv, the New York Improv, and now, the Cleveland Improv) is able to approach the business both the comic’s and the comedy booker’s points of view. For someone who has worked with many of the comedy greats of our generation (Jerry Seinfeld, Jay Leno, Ray Ramano, etc), Dave is very down to earth and approachable (He even signed my copy of “How To Be A Working Comic”).
Dave limits size of the twelve hour (Noon to 4:00 p.m. for three Saturdays) workshop to ten people, in order to provide the perfect mix of individual and collective instruction. My classmates include a magistrate, a truck driver, a college student, a former college activities director, a snow removal specialist, and a former stripper turned born-again Christian (The Lord really does work in mysterious ways).
Last Saturday, we were each paired with another group member for some onstage improvisation a la “Whose Line is it Anyway?” It was a lot of fun and a fantastic way for the beginners (not the grizzly, old dudes, such as yours truly) to ease into their first time on stage. Then we each had about ten minutes on stage to try out some of our original comedy material in front of Dave and the group. I don’t know why, but, I’m always more nervous with a small group than with a large crowd. But, once I got past the first couples of jokes, it was like shaking hands with an old friend. There is nothing, in the world, like making people laugh. I thoroughly enjoyed it.
The next two Saturdays will consist of more time, on stage, trying out material before a captive audience of Dave and the other comedians. Then, the Wednesday after the last Saturday (January 25th at 7:30 p.pm.), we’ll be performing our routines in front of a live audience (I wanted a “dead audience” but we weren’t able to dig one up) at the Cleveland Improv. If you’re in the area, I hope you’ll come out and see us. While I have given numerous performances at private, corporate, and civic events, I’m a bit new to the comedy club scene. I’m really looking forward it. But, for now, our homework is to write new stand-up comedy material and, then, to write, write, and write some more. Hence, the reason it has been eight days since my last post.
Read MoreAtmosphere Performing – Getting Paid While Promoting Your Entertainment Business
Greetings my fellow entertainers. I have been wondering, for some time, what kind of New Year’s resolutions performers make (and how well they keep them). Do comics resolve to be even more hysterical? Do jugglers resolve to keep more objects in the air? Do prop comedians resolve to develop more unusual props? Do comedy magicians resolve to be more amazing and more amusing? Do other jesters and buskers resolve to be more assertive in marketing their entertainment services? Do still others resolve to broaden their horizons – Perhaps attempt to attract additional client bases, or add new comedic elements to their artistic repertoire?
Maybe you would like the opportunity to perform more often, and at new and different venues. Have you thought of adding atmosphere entertainment to your entertainment bag of tricks? I hear you silently asking me, “What in the world is atmosphere entertainment?” You may know this old, yet reliable art form by another name. Have you heard other jesters or buskers talking about “table hopping” or “strolling entertainment”. While a stage performance is presented while in front of the audience, atmosphere entertainment is performed from within the audience. This energetic style of performance art involves greeting and entertaining (by either amazing and/or amusing them) members of a crowd “one on one” or in small groups. Then, you move on to your next mini-audience (or someone new approaches you). It’s opening night every two minutes.
You may be able to adapt some of your current entertainment skills for use in atmosphere performing. Many stage magicians earn some very nice dollars doing “close-up magic” in restaurants, bars, night clubs, casinos, or on cruise ships, or at large corporate and civic events. Physical comedians pick up extra money doing their stuff while strolling among large crowds at malls, supermarkets, and large department stores, as well as fairs and festivals. Musicians are well-paid to play their wood winds or strum or pluck their stringed instruments while strolling amid crowds in restaurants and at fairs and festivals. These all also great venues for networking. Always brings a supply of give away items which contain
your name and contact information. Work the giveaways into your mini-performances (the little bits of business you do for one or two, or a few people). As with any business, “point of sale” advertising is an an extremely important part of your overall marketing strategy. The best time to promote yourself is while people are able to see and enjoy what you do.
Maybe you will choose to develop new artistic elements to utilize at your atmosphere gigs. Once, while attending an entertainers’ conference outside of Syracuse, New York, I witness a young man walking his pet blue jay (a wooden letter “j” painted blue). He didn’t have to approach anyone. People came up and started the conversation for him. I have an old Polaroid camera (My wife says I never throw anything away) that I use. I insert a picture postcard of myself (with my contact information) where the film cartridge used to go. Then I take someone’s picture. Then, while handing them my picture, I exhibit surprise at how much we look alike. That way, the giveaway is part of the trick. It’s fun, seamless way to get my contact information into the hands of as many people as possible. Adding atmosphere entertainment to your entertainment repertoire is a great way to get paid to advertise your own business. Remember, every person you meet is a potential client.
If you’re adept at visual arts (Sadly, I am not) you could add face/hand painting to the list of entertainment skills you offer. There are great books about it in every bookstore and, in most libraries. Perhaps, you would like to learn balloon twisting (if, like me, you are full of hot air and don’t fancy a career in politics) and use this profitable art form as a way to supplement your income and promote other parts of your entertainment package. Kids (and many adults) will flock to you. And, where there are kids, there are parents. And parent is just another name for potential client. Have giveaways ready for the kids. Color pages rolled up like magic wands (with your performance schedule and contact information included), coloring books, “autographed” picture post cards, mini frisbees, stickers, ball point pens, etc. Kids love these little items and they show them to their parents (who, in turn, see your contact information).
Now, how to get paid? Over the years, I have performed atmosphere entertainment for cash, for barter (see recent posts), for tips, for cash and barter, for cash and tips, for barter and tips, and for for all three. Whatever works for you and your client. Quite often, you can negotiate long-term (weekly, monthly, etc.) atmosphere gigs with venues such as malls, restaurants, and department stores. Then you become a fixture in the minds of your clients, their staff and their patrons. And when they, or someone they know need entertainment, you are the first entertainer they think of.
Well, I know that’s a lot of information. I hope you find it helpful. I firmly believe every building is a potential venue and every person is a potential client. And the person most qualified to market your business is you. Who else has invested as much time, money, and creative and both physical energy as you have?
If you have questions or comments, I would love to hear from you.
P.S: On Wednesday, January 25, 2012 (of course) I will be performing, along with a few new comedy friends, onstage (not atmosphere entertainment) at the Improv Comedy Club in Cleveland, Ohio. If you live, work, or are going to be in the area,
come out and see us. We would love to meet you.
.
Read MoreUnique opportunities for stand-up comedians, comedy magicians, comedy sketch writers/ performers, and other persons of infinite jest.
I would like to wish a Happy New Year to my fellow entertainers, all you stand-up comedians, comedy magicians, ventriloquists, puppeteers, jugglers, dancers, singers, hypnotists, clowns, balloon artists, comedy sketch writers/ performers, improvisation artists, and other women and men of infinite jest.
My last post was in response to yet another complaint about comedy club owners and managers who who employ “pay to play” (a fee to get onstage) and “bringer show” (bring five to ten friends to get stage time) open mic policies. Today, I will talk about another alternative to the policies as well as how to get gigs during a time when prospective clients aren’t hiring entertainers due to the “sluggish” economy.
The alternative I wish to offer is using barter (accepting goods or services in lieu of cash for your performance) in order to get more opportunities to perform. During my entertainment career, I have negotiated barter arrangements with numerous clients. I have performed for many retail clients (Grocery, Department, Jewelry, Athletic), restaurants (fast food and sit down dining), gyms, and other clients in the Central Ohio area, for cash, barter or a combination of the two.
You can also negotiate barter arrangements with bars (drinks and food), casinos (food, drinks, rooms, gambling chips), hotels, and resorts (food, drinks, sleeping rooms, meeting/event rooms). You may even be able to strike a deal with a comedy club to perform for food and drinks.
Is performing for barter really worth it, I hear you asking yourself? Consider this. You can negotiate for goods and services you would, otherwise, have to purchase for cash. And the amount you get can be more than you would get in cash.
One public pool/gym gave me a year long, family membership for one performance.
There’s an old show business saying, “Work begets work”. Not only does entertaining for barter keep your performing skills sharp, it also exposes your skills to the entertainment buying public. In other words, barter gigs lead to cash gigs. All of these barter gigs are places to schmooze with customers and hand out your business cards and other Point of Sale devices. A word of caution, though. Also explain, to your barter clients, that the arrangement is to be kept in the strictest of confidence. Otherwise, the customers will want to pay you in barter as well.
Just to restate my case for accepting good and services from some clients in exchange for your entertainment skills. Performing barter will increase your seasoning (performing experience) and your opportunities to work for cash. And, after all, if your prospective has already refused to hire you for money, you have nothing to lose by offering to perform for barter. And you may be delightedly surprised by their response. They may even hire you on a regular basis (weekly, monthly, etc.). One more idea springs to mind. Pass on this advice to all of your friends in the entertainment business and you can all get together and trade coupons in your very own barter coupon swap meet.
My next post will be about New Year’s Resolutions. Again, Happy New Year! And may using barter as a negotiating tool in the year 2012 keep you and your artistic skills as busy as you have always wanted to be.
Read MoreComedians and other performers,Boycott Comedy Clubs that employ pay to play and bringer shows.
Once again (this time as a discussion topic on the Humorous Speakers’ Bureau via “Linkedin”, we hear and read the sad refrain about comedy club owners and managers who require budding comics to pay for stage time and bring five to ten friends to the club in order to get a few minutes on stage. Even my local (Columbus, Ohio) “Funny Bone” Comedy Club expects each open mic humorists to pay a $5.00 cover and bring a minimum of five friends who also have to pay a $5.00 cover as well as order drinks ($3.00 for half a can of soda) and food (if you want to call that food). That’s about $100 for 5 minutes of stage time ($20.00 per minute or $1,200.00 per hour)? Do they really think we believe their rent is actually $43,830.00 ($1,200.00 per hour multiplied by 24 hours in a day multiplied by 365.25 days in a year divided by 12) per month? And, even if their rent were really that unbelievable amount, do they seriously expect beginning comedians and their friends to foot the entire bill?
What do I do about the pay to play/bringer policy at my local Funny Bone Comedy Club? I don’t perform at the Columbus Funny Bone Comedy Club. I honestly don’t believe any of my body parts will fall off if I never perform stand-up comedy at the local Funny Bone Comedy Club (So far, so good). I’m sure there are many successful comedians who once never paid to perform their comedy act at a Funny Bone comedy Club or any other pay to pay comedy club or bringer show comedy club. I, personally, would much rather work out my new comedy material at a retirement center where I can get 30-45 minutes and I don’t have to pimp out my friends, and sometimes I can even get paid.
I have one question for all of you who are complaining (and rightfully so) about the unfair policies of these comedy clubs. What are you going to do about it? ”What can we do about it?” I hear you asking. Well, if you’re too young to remember the fifties and sixties (and most of you are), ask your parents or grandparents about the anti-war protests, boycotts, “sit-ins” and the civil rights marches. I’m guessing some of your parents and grandparents even took part in these historic, world changing events. What about the bus boycott (Ever heard of Rosa Parks?) in Montgomery, Alabama in 1957? The owners of the bus company were forced to end their racist “blacks in the back of the bus” policy or face bankruptcy. This was a peaceful demonstration that brought about real, permanent change.
Every year we observe Martin Luther King, Jr.’s Birthday by not going to work. Why don’t we honor his spirit by actually doing something? By standing up to injustice and saying, “Hell no! We won’t take it any more!” Why don’t we all band together? Let’s start by boycotting all of those comedy clubs that have “pay to play” and “bringer show” policies. And let’s tell all of our friends, relatives, and fellow entertainers to boycott them, as well. In the words of Nelson Mandela, “Agitate, old lions!”
Then, save up all of your pay to play money for a month or so, pool your resources and rent a hall at a local fraternal lodge (Elks, Moose, Eagles, American Legion, etc.), or a small, modestly priced, local theater. I know some of you have theater experience from your high school or college days. It’s time you put it to work again. If you’re not too proud to set up chairs and clean up afterward, you could even earn some money instead of paying money to comedy club owners or managers. Charge a small admission fee such as $5.00 and split the profits. Each comedian will get more than five minutes on stage and, quite possibly, make a few dollars on the deal. If the comedy club owners and managers don’t see the error of their way, keep renting out your own entertainment venues and staging your own shows. You’ll probably come to realize you didn’t need those comedy clubs, after all. And those comedy club owners and managers will realize they need you more than you need them. I’m certain Martin Luther King, Jr. and Rosa Parks will be looking down and smiling.
I already boycott comedy clubs who use these policies. Beginning in the new year, I will be renting entertainment venues and staging my own shows. If anyone in Central Ohio (or anywhere else) wants to join me, you can contact me via my web site.
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Recording and Distributing Comedy and Other Entertainment A la DYI
The following two paragraphs are from a contribution by Roger Blazic to a Linkedin Group called, “Comedy Depreciation” Hosted by the very talented comedic writer and performer Frannie Sheridan. Thank you, Roger and Frannie.
“Comedian Louis Szekely, better known as Louis C.K., is profiting handsomely from a $5 video of his latest standup routine, which he produced and distributed himself.
Instead of partnering with a studio, C.K. hired a team with six cameras to tape two of his performances at the Beacon Theater in Manhattan. He distributed the video through a website specially built for that purpose. Within 12 hours of going on sale Saturday, 50,000 people purchased the video, covering all of costs incurred for its production (around $170,000) and creation of the website ($32,000). By day four, he had sold 110,000 copies, making an additional $200,000 off the venture.”
Well readers, both of you? Does this spark any ideas among my fellow entertainers and speakers? It certainly does with me. You can do this, too. Perhaps, not on the same scale, but it needn’t be on the same scale. If you can make a little money and get your name out there, why not give it a shot?
Whether you’re a comedy artist like Louis C.K., a singer (with a band, or a soloist), a dancer, a motivational speaker, or whatever type of performer you are. Don’t just sit there waiting for something to happen or for some agent to discover you!! They don’t have time for that, anymore. Before you’re next gig (What’s that I hear some of you say? You don’t have any upcoming gigs? Stage your own. Rent a small, local theater. If your local theaters are budget breakers, rent a hall at your friendly, neighborhood American Legion, AmVets, Elks, Moose, etc. and sell tickets) , contact a nearby (near where you live or near where your performing venue) college and hire a student (their rates are reasonable because they always need money for tuition, books, tattoos, body piercing, and gourmet/designer coffee) to record your show and prepare it for online distribution and back of room sales.
As for marketing, get some fliers printed up and put them on car windshields at large stores and malls. Don’t bother hanging them in store windows because, since cell phones became the “Swiss Army Knives” of communication and entertainment, nobody looks up while their walking down the street anymore. Mention your upcoming performance on your web site (repeatedly). Tell your friends, Tell your relatives, Tell your co-workers (if you’re transitioning from a day job). Tell other entertainers in your area. Tell strangers on the street. Take out an ad in your local penny saver newspaper.
I will be doing this, on the smaller scale, in 2012. I will be renting entertainment venues around central Ohio (Columbus and surrounding cities) and recording my performances for online distribution and for back of room sales at future events. It will be a brand new, original, comedy variety show featuring: stand-up comedy, comedy magic, prop comedy, physical comedy, humorous song parodies (with guitar), impressions comedy storytelling, and comedic voices.
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