The following two paragraphs are from a contribution by Roger Blazic to a Linkedin Group called, “Comedy Depreciation” Hosted by the very talented comedic writer and performer Frannie Sheridan. Thank you, Roger and Frannie.
“Comedian Louis Szekely, better known as Louis C.K., is profiting handsomely from a $5 video of his latest standup routine, which he produced and distributed himself.
Instead of partnering with a studio, C.K. hired a team with six cameras to tape two of his performances at the Beacon Theater in Manhattan. He distributed the video through a website specially built for that purpose. Within 12 hours of going on sale Saturday, 50,000 people purchased the video, covering all of costs incurred for its production (around $170,000) and creation of the website ($32,000). By day four, he had sold 110,000 copies, making an additional $200,000 off the venture.”
Well readers, both of you? Does this spark any ideas among my fellow entertainers and speakers? It certainly does with me. You can do this, too. Perhaps, not on the same scale, but it needn’t be on the same scale. If you can make a little money and get your name out there, why not give it a shot?
Whether you’re a comedy artist like Louis C.K., a singer (with a band, or a soloist), a dancer, a motivational speaker, or whatever type of performer you are. Don’t just sit there waiting for something to happen or for some agent to discover you!! They don’t have time for that, anymore. Before you’re next gig (What’s that I hear some of you say? You don’t have any upcoming gigs? Stage your own. Rent a small, local theater. If your local theaters are budget breakers, rent a hall at your friendly, neighborhood American Legion, AmVets, Elks, Moose, etc. and sell tickets) , contact a nearby (near where you live or near where your performing venue) college and hire a student (their rates are reasonable because they always need money for tuition, books, tattoos, body piercing, and gourmet/designer coffee) to record your show and prepare it for online distribution and back of room sales.
As for marketing, get some fliers printed up and put them on car windshields at large stores and malls. Don’t bother hanging them in store windows because, since cell phones became the “Swiss Army Knives” of communication and entertainment, nobody looks up while their walking down the street anymore. Mention your upcoming performance on your web site (repeatedly). Tell your friends, Tell your relatives, Tell your co-workers (if you’re transitioning from a day job). Tell other entertainers in your area. Tell strangers on the street. Take out an ad in your local penny saver newspaper.
I will be doing this, on the smaller scale, in 2012. I will be renting entertainment venues around central Ohio (Columbus and surrounding cities) and recording my performances for online distribution and for back of room sales at future events. It will be a brand new, original, comedy variety show featuring: stand-up comedy, comedy magic, prop comedy, physical comedy, humorous song parodies (with guitar), impressions comedy storytelling, and comedic voices.
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